PRIVACY POLICY STATEMENT

Premier Fresh Foods Limited (“Our Company”, “we” or “us”) are committed to safeguard the privacy of individuals with respect to your personal data.  We therefore ensure that our policies and practices in relation to collection, use, retention, transfer and access of personal data comply with the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) under the laws of HKSAR.

Personal Data Collection

You may be requested to provide personal data to our company including without limitation your name, gender, date of birth, phone number, fax number, mailing address, e-mail address, company name, credit card details, bank account number, etc.  Failure to provide such data and / or provision of incomplete or inaccurate data may prevent us from providing certain services to you.  Or it may deny the use of certain contents on our website.  If you are under the age of 18, you must obtain the consent from parents or guardians before disclosing any of your personal data to us.

Use of Personal Data Collected

Our company will not share any personal data about you to the third parties or certain marketing-related information without your prior consent.  Your personal information collected by our company will be only used for the followings:

1.      Verify Account Identity

2.      Processing Order

3.      Handling Complaints & Account Enquiries

4.      Providing Customer Service

5.      Market Research, Statistics and Behavioral Analysis

Retention & Security of Personal Data

Our company properly ensure the security for personal data in order to prevent unauthorized or accidental access, processing, erasure, lost or other use of the personal data.  All personal data are only available to authorized persons.  We will keep the record of all transactions with you in our course of business for review and verification purposes.  We will not keep your personal data for any purpose for longer than is necessary.

Use of Cookies

Cookies are the small computer files that can be stored in Internet surfers' computers for the purposes of obtaining configuration information and analyzing Internet surfers' viewing habits.  We use Cookies to better understand your requirements, interests and enhance your online experience to help us improve our services.   It may be some contents on this website which may not function properly or which cannot be used when use of Cookies is refused.

Direct Marketing

Our company intends to use the personal data collected from you (including telephone number, fax number, mailing address, e-mail address) in direct marketing of our products and services.  If you prefer to cancel your subscription from us, you can opt out at any time by updating your preferences through in our website or e-mail.  Upon receipt of your request, we shall cease to so use your personal data without charge to you.

Personal Data Access and Correction

If you have any query in relation to our privacy policy, you wish to access, or correct your personal data held by us, you can contact us by writing to the following address:

Personal Data Privacy Officer

Advance Food Ltd.

Block B , Rm1210 , Wah Luen Industrial Centre

Wong Cheuk Yeung Street , Fo Tan , ShaTin , Hong Kong

Amendment of Privacy Policy Statement

Our Privacy Policy Statement may be amended from time to time without prior notice, and it will be published on our website (www.advancefoodhk.com).

If there is any inconsistency between the English and Chinese version of this Privacy Policy Statement, the English version shall prevail.

Notice on Disclaimer, Copyright and Limitation of Liability

Please read this Notice and the Privacy Policy Statement carefully before using the Website. By accessing the Website, you agree that you have read this Notice and that you signify your assent to be bound by the terms and conditions in this Notice; if you do not agree, please cease use of the Website immediately.

User’s Obligations

• As a condition of using this Website, you undertake:
  • not to engage in uploading, posting, disseminating or sending any otherwise making available program, software, file or other materials on the Website without our express consent that we consider inappropriate, infringe any Intellectual Property or other rights of any entity or violate any law;
  • not to engage in or knowingly allow any activity in tort or for illegal purpose;
  • to ensure that all information which you provide to us is true and accurate to the best of your knowledge;
  • to comply with all our disclaimers and limitations of liability set out in this Notice; and
  • to our privacy policies which are currently applying or may be modified from time to time.
• You agree that you shall keep us fully indemnified against any claim, liability, loss, compensation, expense or other cost incurred, including without limitation any third party claim on us, arising from any breach of terms in Part 1.1 by you.

Intellectual Property Rights

You acknowledge and confirm that this Website and any information available on it including, without limitation, text, graphics, icons, images, software, source codes and trademarks, are protected by copyright, design, trademark and other Intellectual Property Rights owned or controlled by us and/or our licensors. You may not copy, reproduce, republish, upload, download, post, transmit, store in retrieval system, modify, alter or display in public or distribute in any way the contents or any part of this Website for any purpose without our prior written permission.

General Disclaimer

• We disclaim any responsibility, representation or warranty:-
  • in relation to the accuracy, suitability, applicability, completeness or application of any information on this Website;
  • in relation to any goods or services accessed, offered or obtained through our Website or pursuant to the Information;
  • that any access to the Website or the Information will be uninterrupted or error free or that the Information does not contain any viruses;
  • in relation to liability for any loss or damage arising from the use or reliance of the information on this Website or for anything posted on or linked to the Website, including without limitation any mistake, error, omission, infringement, defamation, falsehood or other material that might offend or otherwise give rise to any claim or complaint;
  • in relation to any endorsement or recommendation of any person, organization, name, product or service referred to in the Website.
• By accessing this Website, you agree to accept unconditionally the terms of this Disclaimer. We are entitled to delete or edit the information on this site at any time at our absolute discretion. You are responsible for making your own assessments and decide whether to rely on the information contained in this website.

Limitation of Liability

By accessing this Website, you agree to accept unconditionally the terms of this Disclaimer and the use of the Website is at your own risk. You expressly understand and agree that we shall not be liable for any direct, indirect, incidental, special, consequential or punitive damages, including without limitation to, damages for loss of profits, goodwill, use, data or other intangible losses, resulting from: (i) the use or the inability to use the service; (ii) the cost of procurement of substitute goods and services resulting from any service, data, information or goods purchased or obtained or messages received or transactions entered into through or from the Website; (iii) unauthorized access to or alteration of your transmissions or data; (iv) statements or conduct of any third party on the service; or (v) any other matter relating to the Website.

Links

This site may contain links to other sites and pages which are operated by third parties. We have no control over the content of the linked websites or the way in which the operators of those websites deal with your Personal Data. You should review the Terms of Use, Conditions and Privacy Policy for those third party websites and we shall not be responsible for any damages or losses incurred or suffered by you arising out of or in connection with your use of the link(s).

Changes

We reserve the right to revise or otherwise changed this Notice and/or Privacy Policy Statement from time to time where we deem necessary or appropriate without prior notice. You are reminded to review this Notice and the Privacy Policy Statement regularly to ensure that you are familiar with the most recent version.

Applicable Law and Severability

The terms and conditions stated here, and other notices and statements posted on this website are governed by the laws of Hong Kong. Any part which is prohibited or unenforceable in any jurisdiction is ineffective as to that jurisdiction only to the extent of the prohibition or unenforceability. That does not invalidate the remaining parts of the respective documents nor affect the validity or enforceability of that part or the remaining parts in any other jurisdiction. In case of discrepancies between the English and Chinese versions, the Chinese version shall prevail.